This friendly little elephant was a mascot created for Smalltalk, a parenting social app by Care.com. He’s a tiny elephant in a big world and was created to help new parents navigate the highs and lows of raising kids. He also appeared in toasts and leaderboards, ascending higher and higher as users “leveled-up” by engaging with the platform.
CompanyCare.comRoleBranding and app designYear2015
