I had the incredible opportunity to co-creative direct a new branded illustration design system for Care.com. It was a monumental team effort, and I feel very privileged to have worked with these talented and passionate folks.
Caretown is a place that is fun, whimsical and diverse and helps us express our passion for helping families and caregivers. We wanted to show active, diverse families and caregivers in their environment. This six-month long exploration, executed entirely with in-house design resources, generated a comprehensive illustration library and usage guidelines. As part of this effort, we explored a new color palette, shape language, scenery and people design.
This is a just a small sampling of the CareTown full-color illustration library, designed to be used across all customer touchpoints.
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Illustration: Lauren Schmidt, Chelsea French, Hilary Graham, Elona Jaquez, Rachel Brooks
Creative Direction: Rachel Brooks, Elona Jaquez, Todd Griffith
