This is my OG mobile product, at almost ten years old. I did a lot of things in my almost nine years at Vistaprint, but for the last one and a half years that I was there, I had the opportunity to lead the launch of Vistaprint’s first ever mobile site. This was in the early days of corporate mobile adoption, and there were relatively few experts in the industry at the time. We partnered with a local mobile agency to help is with the challenge of translating our 140K+ page web site into a digestible mobile experience. I dove right into mobile, learning everything that I could about best practices and mobile design. The focused, reductionist, pixel perfect nature of design for mobile was and instant love affair for me. This was a turning point in my career and I have never looked back.
CompanyVistaprintRoleMobile Design, Creative Direction, Information Architecture, UI DesignYear2012-13
